If you’re measuring volunteer programs by their participation rate, you could actually be hurting company culture.

Reporting by Realized Worth shows volunteer programs that pressure employees to participate often backfire, leading to employees feeling coerced and obligated to participate.  This results in a company culture embedded in resentment.

The solution? Encourage employee volunteering and giving by finding leaders in your organization to model engagement: “When people see others, especially leaders, engage in [organizational citizenship behavior], they are likely to find voluntary expressions of mimicking such behavior.”

Read the full article on Realized Worth. Utilize our campaign resources to recognize employee champions in your workplace to model employee engagement. Check out our Volunteer On The Spot Guide for volunteer activities employees can get involved in right in the office.