After 60 years, Community Health Charities recognized that we stood at a vital crossroads: evolve or become irrelevant.

The landscape of philanthropy has changed. Technology has advanced the transactional aspect of giving, as mobile, digital, social and online giving platforms replaced most in-person asks and paper pledge forms — and supplanted a large portion of our role as a workplace giving-centered organization.

As technology and donor demands continue to evolve, many nonprofits that were strong and successful in the past are now struggling and left with a particularly daunting decision: adapt or die.

Here are my top recommendations for how to make the switch from transactional to collaborative, helping your nonprofit remain relevant and increasing your impact into the future.

Avoid mission creep while making a mission shift.

 

Read the full article on Forbes.