By:  Dave Stangis, Vice President-Corporate Responsibility and Chief Sustainability Officer for Campbell Soup Company;

21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business

– I’ve spent a lot of time in my career building models and strategies that deliver results ranging from reputation management and risk reduction to brand storytelling and employee and community engagement. I also spend a lot of time providing advice to other companies about how to leverage these disciplines for true business value. I partnered with Kathrine Smith at the Boston College Center for Corporate Citizenship to write this book to share these perspectives and provide a guide for those who are either just starting out in Corporate Citizenship, CSR, or any effort that touches the environmental, social, or governance (ESG) dimensions of business — or who want to refresh or refine their CSR program.

This is a book about building a successful business in the 21st century. It’s a book about leveraging all the tools, trends, and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. We set out to provide a set of practices and checklists that can help you ensure that you are considering ESG impacts and assets to create competitive advantage for your company and a better world for us all. We use terms like sustainability, corporate responsibility, and social impact to help explain concepts and translate frameworks, but this is all about creating the most successful business possible in the 21st century competitive landscape.

If you work your way through the sections of this book and implement the tools and tactics described, you will develop both yourself as an effective advocate for corporate citizenship and your organization’s 21st century business strategy will be more resilient, agile, and successful than your competitors.

All of the profits from the sale of this book will benefit the BC Center for Corporate Citizenship. Click here to purchase your copy today.