Workplace giving isn’t solely about meeting CSR or company goals—it’s engaging employees by helping them give back to their communities.
SFM Mutual Insurance knows this first hand. For their second annual giving campaign with Community Health Charities, the company focused on giving employees the opportunity to work hands-on with the charity partners they support.
Employees gathered in the office to pin teal ribbons to awareness cards for the Minnesota Ovarian Cancer Alliance, helping the charity spread awareness and resources throughout the year. National Alliance on Mental Illness (NAMI) giving tree was set up in the office’s lobby, with ornaments featuring wish list items for people hospitalized during the holiday season. Employees created glurch, a toy slime, for Fraser and the children and individuals it supports. The office also sponsored a family of seven living with cancer: In exchange for a $20 gift of support for the Angel Foundation, employees were permitted to dress down from the usual business casual to casual clothing for a week.
SFM Mutual Insurance’s engagement strategy works—the previous year’s campaign raised over $13,000.
Take a page out of SFM Mutual Insurance’s book—or our Volunteer on the Spot Toolkit—for your next campaign. Check out our volunteer opportunity locator to find charities in your area that need your help, and contact firstname.lastname@example.org to set up a workplace giving campaign of your own