What’s your organization’s purpose?
No, not profitability or outcomes, but the social or environmental impact your organization prioritizes. Consumers no longer are solely focusing on products and services—they’re focusing on the intentions and actions of organizations as well. A 2018 Cone Communications Study found that “companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.”
The study found that:
- 78% of Americans believe that companies must positively impact society
- 77% feel a stronger emotional bond to purpose-driven companies
- 66% would use products from a purpose-driven company than a non-purpose driven companies
Read Cone Communication’s full purpose study: How To Build Deeper Bonds, Amplify Your Message And Expand Customer Base.
When you’re looking to add purpose to your organization, utilize Community Health Charities’ extensive resource library, engagement tools to get your full team on board, and cause marketing solutions to involve your community.